Our Story
Crossroads began in 1988 as a small organization committed to providing positive, tangible support for people trying to support themselves through the creation of artisan-made goods. Today, we are part of a growing international effort to develop alternative, sustainable, fair trade initiatives based on justice and cooperation.
We are a volunteer-run nonprofit and an outlet for handcrafted goods and gifts from around the world. Sales of our unique fair trade crafts, coffee, and food items enable artisans and farmers worldwide to earn a living wage and provide for themselves and their families.
Crossroads was founded with three goals in mind:
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to help artisans in impoverished areas achieve self-sufficiency,
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to provide people in more affluent areas of the world ways to respond to increasing global problems of poverty and hunger, and
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to educate our community and encourage global thinking about people, poverty, and social justice.
These goals took root because of three women who refused to look away. Charline Watts, Marilyn Townley, and Carol Schrantz founded Crossroads, driven by a shared passion for social justice, fairness, and the belief that how we live and shop can reflect our deepest values.
Founded by and nurtured by women for years, their vision continues to shape everything Crossroads is and does today. Led by a board of directors, our success depends upon scores of volunteers who staff the store or assist behind the scenes.
The original storefront of Crossroads Global Handcrafts.
Our founders: Carol Schrantz, Marilyn Townley, and Charline Watts
What we Believe
At Crossroads Fair Trade Goods and Gifts, our mission, vision, and values guide every partnership, product, and purchase. We believe in the power of ethical business to transform lives and protect our planet.
Here's what we stand for:
Our Vision
A world where business decisions empower disadvantaged people and advance environmental sustainability.
Our Mission
We provide a fair marketplace for makers of under-resourced communities by using our retail store to educate and encourage our local community to build global connections through ethical consumerism.
Our Values
Women's Empowerment
We support women-led enterprises and artisan groups that provide fair wages and create pathways to lasting freedom and financial independence—strengthening families, communities, and futures.
Environmental Sustainability
We proudly source products made with environmentally responsible materials and methods that minimize waste and protect ecosystems. From maker to market, we're committed to reducing harm and building a more sustainable world.
Making a Difference
Every item we carry has a purpose. When you choose fair trade, you help build a more just and compassionate world—one product, one artisan, one story at a time.
Equity & Inclusion
We believe fair trade is rooted in justice. That’s why we partner with makers from underrepresented and marginalized communities—ensuring that all people, regardless of background, have access to safe, dignified, and fairly paid work.
Cultural Respect
We honor the cultural heritage behind each product by giving credit to its origins and supporting responsible representation in all we sell and share.
Transparency
We believe in honest sourcing. From origin to shelf, we tell the story of every product, so our customers know the impact of their purchases.
Community
Crossroads is more than a store—we’re a safe space for education, conversation, and meaningful action. By connecting local shoppers with global makers, we inspire our community to be part of a movement that puts people before profit.
Fairness
We partner exclusively with artisans and producers who are paid fair wages, ensuring dignified work and equitable opportunities across global communities.